Lesson 1 of 4 · 7 min read
The First Two Seconds
Hooks that stop the scroll.
- 1
Start with motion
Open on something already moving: a pour, a spark, a turn.
- 2
Show the product early
If the product appears after second three, most people never see it.
- 3
Test hooks, not ads
Make three openings for the same ad and keep the one that holds attention.
Try it
Flames erupt and braid together against pure black, high-speed macro, warm sparks
Open in the studioHomework
Make three different 2-second hooks for the same product.