Pacing a Sequence

Clip length, rhythm and where to cut.

1. 1

   Short for energy

   3–5 second clips keep ads and trailers moving.

2. 2

   Long for mood

   8–10 seconds lets a scene breathe. Use it for openings and endings.

3. 3

   Cut on movement

   End a clip mid-move and start the next one moving the same way; the cut disappears.